Entrepreneurs and micro-business owners share one thing in common - they don't have a lot of time to learn new skills and put them to work.
Most training providers create and deliver comprehensive training to cater for a wide audience and appeal to as many students as possible from all walks of life.
This effectively results in a 'brain dump' as they teach you everything about their subjects in great detail. You then have to sift through it to find the bits most appropriate to you and work out how to apply it to your particular business situation.
This was perhaps best articulated by one business owner we spoke to, who complained that after attending a three day Facebook course, his exact words were...
I invested three days in a course where the tutor taught us pretty much everything there was to know about Facebook. I then had to spend another couple of days to find the bits that I could use, and work out how to do it in my business. In the end I gave up because it took up too much time and was so daunting I wish I hadn't bothered!
That’s frustrating and certainly not efficient!
But it doesn't have to be like that! Our approach here at The 21st Century Marketing Academy is different. All our training is specifically targeted at the time poor entrepreneurs and micro-business owners who need to get results quickly. We understand that your biggest motivation for learning new marketing skills is to be able to use them and apply them to your business context to help you make a profit. Otherwise what's the point?
Therefore our focus is on teaching you what you really need to know to do your job well - quickly, easily and efficiently - rather than teaching you everything about a particular subject in the minutest detail. Nothing more - nothing less!
A comprehensive 'brain dump' may be good in academia but it's certainly not what you need when you're in business to make a profit and constantly short of time. And there's something else - research shows that the fastest way to learn new skills is to have some form of instructor led training followed by an element of self study. All our learning opportunities have been designed with this in mind and we have various online and online options to suit your specific needs.
Learning, developing, and applying new skills follows a tried and tested format:
We have several core training programmes designed specifically to get you from the start line to your desired outcome as quickly as possible.
Everything we teach is based on Chris' book "21st Century Marketing: What it is, Why it matters, and How to do it" and we strongly advise you grab yourself a copy to accompany your studies as it's an invaluable reference resource.
Successful marketing is all about getting the right message in front of the right audience at the right time using the right tools - and that's precisely what we focus on here at The 21st Century Marketing Academy.
Marketing is a continuous process and something you need to embed into your business to ensure you consistently deliver the right message to your ideal target audience at the right time using the right tools.
The 21st Century Marketing System has been specifically designed to help you achieve exactly that and is your step-by-step guide to getting the maximum return on your marketing investment in the shortest possible time.
There is so much you could do you’ll never be able to do everything – many of the largest companies don’t even have that luxury!
As an entrepreneur and micro-business owner it is far better to do a few things well, rather than attempting to do a lot of things and end up doing them badly!
Your ultimate goal is to generate consistent word of mouth for your business because that's when your happy customers help you market your business for you. And that's exactly what we teach here at The 21st Century Marketing Academy.
Enrol TODAY and Discover How To Make Your Marketing Work For You!