Mentoring Plus Programme

About the programme and what we aim to achieve

Let’s start with the name – ‘Mentoring Plus’ - where did it come from and why does it matter?

From working with several mature and experienced entrepreneurs and successful business owners, it became clear that a ‘one size fits all’ prescriptive support programme is not always suitable.  

As a business owner we have very specific needs and goals, and let’s face it, given the nature of who and what we are, we often push beyond the limits and boundaries become blurred.

As the leader of your own organisation – however large of small it is – and it does not matter whether you are a ‘one-man band’ or have teams of staff, living life at the top of the tree can become pretty lonely.  The outer facade often does not reflect the inner turmoil going through the minds of the busy and incredibly ambitious entrepreneur.

A good analogy is that of a swan gracefully gliding across the lake.  The outer facade is what goes on above the surface. The ongoing business life, mental challenges, continuous turmoil and stress are represented by what’s going on below the surface.  Not only are your feet furiously paddling with all their might just to stay afloat, it often feels like your feet are tied together with rocks attached trying to pull you down.

The problem – and there can be many related smaller problems that make up the sum of the challenges you face – has to remain below the surface because if it reaches the surface, you fear things may get out of control. It’s often a combination of survival, ego, image, and pride all rolled into one!

What if we could take the swan out of the water, release the shackles, refresh and re-energise the feet and put you back in the water with a hidden outboard motor?  

Would that make life easier?

Do you think you would then gracefully power towards your goals rather than continually struggle just to keep moving?

Would a renewed sense of purpose and direction help take your success to a whole new level?  

Imagine what life would be like if everything that’s currently holding you back was removed and left in the past, and you were free to glide forward without limits.

Mentoring Plus is a combination of mentoring, coaching, teaching and other skills where you can work with your mentor in a secure and trusted environment behind ‘closed doors’.

A safe place to work on areas of your business and personal life that are holding you back without fear of judgement, criticism or blame.

Your relationship with your mentor will cover many areas as they seek to understand, support and push you to become the very best you can be.

At times your relationship with your mentor will be just that – a mentor / mentee relationship.  Other times your mentor may play the role of a business or life coach, a teacher, manager, counsellor, trusted advisor, friend, and even ‘the prosecution’ as they hold you to account.  And they will always have your best interest at heart!

It will be for you to decide what you want to achieve and set the end goals – although your mentor may help you define what they actually look like. They will draw on a wide and deep range of knowledge and experience and use a variety of techniques and tools to help you every step of the way. This is a highly personalised programme where you’ll work closely with your mentor over an extended period to make sure you get the full support and input you need to help you reach your desired destination and achieve your goals.

The boundaries of the Mentoring Plus Programme cannot be restricted to just the business areas of life as it has been designed to help entrepreneurs and business owners achieve their full potential. That inevitably impacts other areas of life, including: health, family and other important relationships, lifelong learning, finances, and even your personal life.  By their very nature, each area impacts on the others and only focusing on one or two in isolation will inevitably deliver, at best, limited results – hence the need to take a holistic approach without limitations.

Whilst mentoring is a great way to share knowledge and experience, in the Mentoring Plus Programme your mentor may need to go beyond the remit of just mentoring to help you as a mentee / client achieve your goals.  Sometimes it is appropriate to call on other skills and methods to achieve the desired results, such as coaching, teaching, and even an element of managing or counselling.

On occasions mentees may need to be challenged and held to account to help break through limiting beliefs or destructive behaviour patterns, in these cases questioning techniques from other disciplines may yield better results.

Our ultimate goal is that you, as the mentee, get the right help, advice, and nurturing experience to develop your skills and understanding that ultimately helps to you achieve your goals.

In a nutshell, the Mentoring Plus Programme has been designed to help you shape your life and achieve your goals. It is a unique programme and is “mentoring without limits!"


The Mentoring Plus Programme will be tailored to your specific needs therefore, your mentor will encourage you to develop a number of deliverables to support you on your journey that you can later refer to. 

These may include a personal and business SWOT Analysis, goal definitions and updates, project plans, business and marketing plans, personal evaluation documents, and a reflective diary or journal to help maintain focus and keep you on track.

You will agree your deliverables with your mentor and review them on a regular basis during your accountability sessions.

Here’s how it works

The Mentoring Plus Programme is an ongoing programme of tailored and targeted support.  There is no specific end date and should terminate only when the job is done, and all goals have been achieved. 

The success of your programme requires a significant personal investment from both you as the mentee and your mentor. Therefore, the minimum commitment is 6 months and thereafter your mentor will review your mutual commitment with you every 3 - 6 months to ensure you are both getting the maximum value from the programme.

You will spend approximately three hours a month working with your mentor and this will typically be spread over two sessions.  The first session each month is a strategy and planning session lasting approximately two hours where you set your goals and objectives for the month ahead.

The second is primarily a mid-point review and accountability session lasting about an hour.  These sessions are flexible, and times and the format may be adjusted as required.

Where possible these sessions will be conducted face to face either in person (where practical) or via online video link (such as Zoom Meetings). Your sessions may also be conducted via telephone if the preferred options are not available.

You will also be able to communicate with your mentor via email and they will always try to respond in a timely manner, however you must bear in mind they have other commitments and may not be able to reply as quickly as they would ideally like.

This is your investment


The Mentoring Plus Programme is currently £1,500 pcm and your fees are payable monthly in advance on presentation of invoice unless otherwise agreed in writing with 21st Century Marketing Limited.  Additional time can be requested at the current hourly rate of £500 per hour. Your mentor will discuss and agree this with you on an individual basis if, and when, appropriate.

Time - Sessions

You must commit to spending the required amount of time working 1:1 with your mentor.  During these sessions you are required to be ‘distraction free’ from mobile phones, staff, partners, email, and social media interruptions. The key word during these sessions is FOCUS - In fact, we want to take you beyond focus and get, and keep, you 'LASERED' on achieving your goals!!!

Time – Activities / Homework

Learning is one thing and doing is another! The most effective way for you to learn is to apply and embed new knowledge as you go.  

You should think of the Mentoring Plus programme as ‘on the job training’ and you will also be expected to demonstrate application of new learning as you progress.

The more you put into the programme the more you will get out – it’s a simple as that!  But as a ‘rule of thumb’ you should expect to spend twice the amount of time working on your activities on your own as you do with your mentor.

For example, if your 1:1 mentoring sessions are scheduled to take approximately 3 hours per month, you should therefore plan (and allocate time) to spend at least 6 hours per month on your supporting activities.

Additional Investment

Depending on your particular goals your mentor may recommend other resources, such as, books, courses, additional learning material, software, or anything else which may help you reach your goals more efficiently and effectively.  

These will always be discussed with you and the reason for your mentor’s recommendation will be made clear. 

Typically, these will be from external suppliers and they are recommendations, not obligations, and it is entirely at your own discretion whether or not you accept your mentor’s advice.

Our Commitment To Each Other

You commit to

  • Providing your mentor with all information about your personal and business goals to allow them to facilitate the programme for your best benefit. Please note: All information is disclosed in complete confidence and is strictly between you and your mentor.
  • Schedule and attend all meetings in a timely manner and contribute enthusiastically to the success of your mentoring sessions and additional activities to achieve your business and personal goals
  • Dedicate at least the minimum amount of time in your activities as requested by your mentor
  • Conduct any background tasks including research and attending events recommended by your mentor
  • Paying your mentoring fees promptly each month
  • Keep your mentor fully appraised of your progress and ask for help when needed.

Your mentor commits to

  • Deliver your personalised 1:1 training in a professional, friendly and fun manner to help you achieve your objectives in a timely manner
  • Accommodate your meeting requests as reasonably as possible
  • Be available for additional support as and when needed within reasonable boundaries
  • Be sensitive to the information you share and keep all information confidential unless you give your expressed permission to share certain information with others if this contributes to furthering your goals and meeting your objectives
  • Suggest and recommend additional training and resources they may feel will benefit you if, and when, appropriate.
  • Signing a Non-Disclosure Agreement you provide if appropriate and if required.
When to book your sessions

You may book your mentoring sessions between the hours of 8am and 7pm (UK Time) Monday – Friday, and 8am – 1pm Saturday to give you maximum flexibility with your other work and personal commitments.

You will agree the timing of your sessions in advance with your mentor using the online booking link provided to confirm your time slot.  It is your responsibility to ensure you book well enough in advance to ensure you schedule your sessions to fit in with your own commitments.

Your mentor will do their upmost to accommodate your sessions at your preferred time, but please bear in mind they also have other commitment so a little flexibility may be required.

Each session will be conducted either online using Zoom Meetings or, where practical, in person at a mutually convenient location agreed with your mentor. All session must be taken within the calendar month to which they relate and unused sessions may not be carried forward unless otherwise agreed with your mentor. Sessions may be rescheduled with reasonable notice and as agreed with your mentor, but sessions cancelled at short or with no notice will be forfeited and your mentoring fee will still be payable.

Progress Journal

​You are encouraged to keep a Progress Journal for the entire length of the programme to keep track of your activities and achievements.

This will help you monitor your progress and will be the focal point for your Accountability Call with your mentor. 

In addition, we’ll be building up a library of material you can later use to refine your goals and plan to achieve them and potentially use in your social media activity if you feel this is appropriate.

And let's not forget the final piece...
The Key Benefit of the Mentoring Plus Programme is to Help YOU Reach Your FULL Potential and Achieve ALL Your Goals!

If you think working with one of our mentors will help you take your business to the next level, then your next step is to...

This is a FREE consultation and you are under no obligation to continue if the programme is not right for you!