The 21st Century Marketing Academy is a specialist marketing training provider dedicated to improving the marketing performance – and hence business performance - of entrepreneurs, start-up micro-business owners, and established small business owners.
Using our proprietary 21st Century Marketing System we show you how to put all your marketing activities at the very heart of your business to consistently get the right message in front of the right audience at the right time using the right tools.
This helps you build a strong brand because it’s reflected in everything you do. It also helps you attract and keep the right type of customers who share your values, like to work with you, and have common goals and expectations. This results in increased sales without constantly spending a fortune on marketing because it naturally generates positive word of mouth for your business.
If you want to put us in a pigeon hole, or give us a label, then we are first and foremost a training company. We teach the 21st Century Marketing System either via the online academy or offline training centre – but with a difference!
Our students tell us that their time is precious and keeping traveling time – and hence cost – to a minimum is important to them. With this in mind we have created the ‘21st Century Marketing Roadshow’ - so rather than having our own dedicated training centre in an ivory tower, we prefer to come to you. We offer a range of training programmes which can be delivered both online or offline.
The online courses can be either self-study or instructor led using our virtual classroom technology (so you get the best of both worlds - all you need is your laptop, table, or smartphone - and an internet connection.) The offline courses are usually delivered over 1 - 2 days at a location near you and consist of seminars and workshops.
Everything we teach is based on the book "21st Century Marketing: What it is, Why it matters, and How to do it" which explain the system in great detail.
It's also your comprehensive step-by-step guide to implementing the system in your business and is full of examples to show you exactly what to do.
We are passionate about helping entrepreneurs and small business owners succeed - it gives us a real buzz! From our point of view we get to teach and work with some amazing people.
All our material is thoroughly researched and tested. We have plenty of examples from the real world of small business - which means our students benefit from both up-to-date knowledge and a wealth of real life experience.
Our mission is to help as many small business owners as we can build a solid foundation in modern marketing. By providing our material both via the online academy and at live face-to-face events we are able to deliver meaningful and affordable training and help small business owners wherever they happen to be.
Quite frankly we love what we do and wouldn't have it any other way!
There are three stages to digital marketing success. Each stage has three further steps with each one taking you closer towards building a digitally dominant, highly efficient and profitable business. The 21st Century Marketing System has been specifically designed to support your entire entrepreneurial journey from beginning to end. It shows you how to take a strategic, yet pragmatic and practical approach to everything you need to do to achieve your goals – step by step.
Every business starts with a dream. Budding Entrepreneurs dream of starting their own business, and typically fall into these three categories.
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Do you dream of starting your own business but have little or no marketing experience?
Creating a successful business is all about spotting - and seizing - an opportunity and turning it into reality. You'll learn everything you need to know at the 21st Century Marketing Academy.
The earlier you learn the system the quicker you'll profit from your idea!
Are you currently planning your new business?
Many Budding Entrepreneurs have a business plan but they are typically very light on the marketing. That’s a huge risk to the success of your business and exactly where we can help.
You have your idea and your plan to implement it, the next stage is to test it before you fully commit and quit your day job.
The 21st Century Marketing System provides valuable feedback on the important numbers to help you succeed first time!
You are in the early stages and your business is less than 2 years old. Your primary focus is in attracting more customers and increasing your sales.
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Congratulations! You’ve crossed the line and you’re now a full-time start-up micro-business owner. Raising awareness and ‘getting your name out there’ is your main focus – but it’s a time consuming task!
The content and message development sections of the 21st Century Marketing System can really target and hone your message which will result in maximum conversions.
You really need to develop your copywriting skills and the Message Development Matrix will be a key tool in your marketing toolbox.
The typical six month honeymoon period is over, the hard work continues and the learning curve steepens as you build your business and focus on generating sales.
Marketing should be well embedded into everything you do because building strong relationships with your target audience ultimately leads to greater sales.
The Results section of the 21st Century Marketing System can really help you keep your finger on the pulse of your business.
It’s still early days but after about 18 months you start noticing what works and what doesn’t.
It’s time to play to your strengths and improve your performance. The strategic elements of the 21st Century Marketing System can really help you here and make sure you keep on track.
Established Small Businesses Owners who have survived the first two years. They have an established customer base and are ready to progress to the next level.
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After about two years things are going well. It’s now time to ruthlessly focus on what works and maximise the return on your investment.
It's now time to focus on upping your game an focus on your performance. Setting ambitious business objectives and a detailed plan to implement them is now the name of the game.
The Seven Point Plan in the Implementation part of the 21st Century Marketing System will really help you achieve rapid results.
You now own a high performing efficient small business but there are improvements still to be made. Optimising your business and sales processes is a worthy investment of your resources.
All the work you have done so far in implementing the 21st Century Marketing System in your business is really paying dividends.
Streamlining your business and marketing processes is key to being successful in the next - and final - stage where you can take things to a whole new level.
You now have a streamlined and profitable small business but it’s still labour intensive. Now’s the time to automate your business and marketing processes for optimum efficiency.
Having taken a structured and strategic led approach to building your business you can easily see where you can streamline your entire operation by automating large parts of it with the latest automation tools such as Infusionsoft.
You are able to focus on where marketing and sales meet to work in perfect harmony. By scaling your entire operation you are now ready for the 'big time' to the maximum return on your investment.
We offer a range of online and offline training opportunities designed specifically to help entrepreneurs and small business owners master everything they need to know to take advantage of everything the modern marketing landscape has to offer.
Some of our programmes are 'Do It Yourself' while others are 'Do It With You'. We also offer different delivery methods so you can select the right training programme for you.
The Business & Marketing Boot Camp Programme has one specific aim: To give you a solid foundation in everything the modern marketing landscape has to offer.
It's available as an online course where you can work at your own pace - but with the added benefit of weekly live Q&A sessions to help you get the most out of it in the shortest possible time.
We also offer the same programme in two live events, the first is a 1 day seminar, and the other is a weekend workshop where you also have the opportunity to work through the system and start applying it to your business.
The Master Class Programme examines many of the elements of the 21st Century Marketing System in a lot more detail.
Once you have a solid understanding of what's available to you it's time to select the most appropriate elements for your business and really develop the skills that will make the biggest difference to your business.
If you want to go even deeper then the Deep Dive courses may be just what you're looking for. Here we take a topics from the Master Classes and develop them even further, and show you exactly how to apply them to your business context.
Both the Master Classes and Deep Dive courses are live classes which are recorded so you can go back over the material to ensure you you get the maximum out of your training investment.
Not for the faint hearted! The Business Accelerator Programme is an intense, fast paced mentoring programme were we work with you to implement the 21st Century Marketing System in your business in just 90 days!
The first half of the programme focuses on the strategic elements of the system, and the second half focuses on the tactical elements.
The key objectives are to:
This is an fully instructor led programme which is delivered both online using our virtual classroom technology, and in person at a couple of live events such as the kick-off meeting where you'll have the opportunity to meet your fellow students and network.
Chris Kent MSc (Dist) CMgr FCMI MCIM Chartered Marketer
Founder & Owner
Entrepreneur turned part-time academic, Chris Kent is a leading authority on micro-business marketing.
He is the creator of the 21st Century Marketing System and the SRS Method designed specifically to help entrepreneurs and small business owners implement the system in their business. He is also the author of “21st Century Marketing: What it is, why it matters and how to do it” and and founder of The 21st Century Marketing Academy.
Chris attributes the failure of his first business in the late 80’s on his lack of marketing skills and was determined to put that right. He has been studying and practicing marketing for over 25 years and was awarded his Master’s Degree in Digital Marketing Communications in 2015 following his extensive research into the impact the global digital marketing skills gap has on micro-businesses.
Based on his own research and decades of personal experience, he created the 21st Century Marketing System – a dynamic, simple and holistic approach to modern marketing – to use in his own business and help fellow entrepreneurs and micro-business owners increase sales, build a brand, and generate that all important word-of-mouth.
Chris is in the process of writing his second book “How to Write Words That Engage, Inspire and Sell”, as well as developing and delivering courses for the 21st Century Marketing Academy, and working on his part-time PhD.
You can find out more about Chris at www.chriskent.com