It’s a real jungle out there and it’s all so complex – what with digital marketing, social media and everything else. Plus there are so many self-proclaimed experts talking about so many different things it’s impossible to know who to trust and where to start. Marketing generally is just so confusing these days it’s a real nightmare for people like me.
Callie - Yoga Teacher
Hello, my name is Chris Kent, and I’m the founder and CEO of the 21st Century Marketing Academy. I’m also the author of <read more>
With over 30 years experience as a small business owner Chris Kent, our CEO, knows a thing or two about what it really takes to successfully market your business in the 21st century. Entrepreneur turned a part-time academic, Chris Kent MSc is a leading authority in micro-business marketing and really understands the challenges you face.
He has conducted extensive research into the digital marketing skills gap and its impact on small businesses - this was the subject of his Masters Dissertation in Digital Marketing. This is a subject he is passionate about and one he continues to research as he works towards his part-time PhD - also in micro-business marketing.
Everything we teach here at The 21st Century Marketing Academy is based on a combination of real-life experience and extensive research into the real problems small business owners face on a daily basis. During his Master's research Chris conducted over 25 in-depth interviews with small business owners - here are just a few of his findings…
As a small business owner what you really need is a simple solution to the complex problem of how you market your business in the 21st century - And that's where the 21st Century Marketing System comes in as explained in Chris' book.
Designed specifically to help small business owners, just like you, get to grips with every aspect of modern marketing that will make the biggest difference to your business. It is your step by step guide to helping you take advantage of everything modern marketing has to offer - and with one goal in mind...
"To get the right message in front of the right audience at the right time using the right tools!"
And if you can achieve that, then you'll generate word of mouth for your business - which always has, and always will be, the 'holy grail' of marketing. Why? Because your happy customers will help promote your business for you for FREE 🙂